Client Spotlight: Paragon Wealth Management
Paragon Wealth Management had a problem. Even though Paragon happens to be one of the leading Wealth Management Firms in the nation and manages (with impressive returns) to eclipse not only the S&P 500 and the Lehman Aggregate Bond Index, it's website simply didn't seem to illustrate the power or practicality of Paragon's services. Consequently, Dave Young, president of Paragon, wanted change. He wanted to 1) market the Paragon website online and 2) effectively portray the Paragon story to potential clients. Young decided to place Paragon's website initiatives in the hands of Main10, a web development and marketing company.
Main10 began the Paragon project with a target market analysis. The analysis allowed Main10 experts to more effectively understand the ideal Paragon potential customer. They found, for instance, that those who would be likely to invest in Paragon's services were not interested in flashy ads, catchpenny graphics or marketing ploys but instead preferred plenary information and plenty of it! In fact, potential customers were likely to spend between 1-20 hours of online research when considering the type of financial services that Paragon provides. Appropriately, the Main10 team implemented a solid and professionally businesslike design using sound design principles and best SEO practices. Additional and relevant content was also outfitted for the Paragon website.
Continuing their services, Main10 provided both programming and site architectural services to Paragon as well. The custom architecture implemented would allow Paragon to keep a digitally archived copy of the website every time a new change was made to the website as required by the SEC, and would also provide for the access of those archives at a moments notice. Additionally, lead generation tactics were also taken into account. Main10 implemented a system that would allow the website to filter leads into groups of varying levels of interest (leads, warm leads, hot leads, etc.)
After all was said and done, it was Main10 that allowed Paragon to more effectively market "the cream" of it's very successful crop of services. Paragon's new website now looks professional, provides utile information, and helps to organize their lead generation process. In short, Main10 helped solve a problem that to a thankful wealth management firm was of "paragon" importance.