About Main10: PHILOSOPHY
There are three most critical aspects of managing a website. Until these are in order, your website is simply shooting in the dark:
- The right group or person must have control of the website. This doesn't mean they have to be working on it hands on. They just call the shots.
- Your website must have specific goals and a plan to achieve those goals.
- You need to know how your website is performing. You need good reliable information and analysis. You can not afford to just let your website run on autopilot.
Where does the website belong in your corporate architecture?
It seems that in most cases, the website falls within the group with the technical capabilities to manage it. In many organizations it is handed to the department with the strongest personality. Not only is this bad for your website, it can be detrimental for your business.
Every business has goals. Every business should have specific goals for the website. When the business management can dictate the goals for both, you end up with the potential for a successful website. When a department within the company is allowed autonomous control of the website, it can become skewed to the goals of that single group. In certain organizations this may be the desired result but those instances are few and far between.
So where does control of your website belong? If it is not plainly obvious (which it usually isn't) let us help determine the best website management strategy for you.
How well does your site achieve its goals?
What is the single most important goal that your website must accomplish? Do you have one? What are the secondary goals? How do you know if you are achieving your goals?
We are experienced professionals in setting and tracking website goals. We are also experts in finding better, more effective ways for the website to accomplish its goals and implementing those methods.
Just like Mom always said, "If you fail to plan, you plan to fail."
Do you know what is really happening on your website?
Web servers keep logs of web traffic and most websites have these available for analysis. But how useful is this information? Truthfully, it's worth less than the screen it is displaying on.
In order to keep a solid understanding of your website and its traffic, you need some form of web analytics for your website. These will track actual visitors and visitor actions. Most will display this information in easy to read graphs and charts. Companies with larger websites may actually want to employ a person or two to just analyze this data and make recommendations from their analysis.
We can help you determine which analytics program will suit you needs and we are more than happy to analyze the data for you to help you achieve your goals.