All websites have a purpose, and most websites have different ways to measure their own success. But through careful Web management we can help anyone improve their bottom line. Just having a Web presence isn’t enough. In fact, just maintaining a basic website is like just having your foot in the door, but never actually making the choice to step inside and take advantage of the customer base that is trying to find you.

Web management – like SEO – is about taking a casual visitor and guiding them to the action you would like them to take. To do this, your site needs to have a clear purpose and offer real value to your customer rather than just be an online business card.

A website needs is and needs to be an interactive medium. Usability is another factor that will determine whether you customers follow through to the end, or if they will get lost somewhere along the way. Main10 provides services to help make sure that your website fulfills its purpose and potential.

Web Architecture

Do your customers get lost before they can even find your product page? Is there too much on a page – are they suffering sensory overload? Or is there too little? Are you not providing enough information to support your product or service claims? Web architecture, like physical architecture, needs to be based on the same strong foundations:

• Structural – The underlying, behind-the-scenes, support that holds everything up.
• Usability – Understanding the user and providing the right paths for them.
• Aesthetics – The basic principles of design, balance, unity, and footprint. In the end, it still has to look good.

Analytics, Tracking, and Reporting

Without real statistics and reports all you are left with is opinion and guess work – which, in the long run, cannot help your bottom line. At Main10 we can implement tracking procedures on your site, interpret those results, and provide you with an actual, usable report. And from these reports we can work with you to develop your site and prepare for future growth.

A report is just a lot of numbers without the means to implement change. We can deliver a report and a solution to help you implement new strategies to begin increasing your conversion rate and improving your bottom line.

Content Creation, Management, and Optimization

The Internet is a fluid, rapidly evolving medium. Users have become accustomed to having current and updated information at their fingertips. If your site hasn’t changed in four years, if you’re focusing on information, graphics, and optimization techniques that are even older, you are likely losing many potential customers.

Some developers can make a website for you, and then wash their hands of the whole operation. What happens to it after they’ve “done their part” is all up to you. What happens when you want to expand your service? What about regular maintenance? At Main10 our goal is to develop a long term, working relationship with our clients. We can create a website, and we can also follow through on that site so that it will stay current and positioned to attract the most customers.

Our long-term management solutions include developing new content as it is needed, or content specifically for SEO purposes. And because of our long-term involvement we can better track your visitors and provide real information on how to streamline your website to guide your customers and improve your bottom line.

System Management

At Main10 we can take care of the system management to make sure that everything, the hardware and the software, are working together to seamlessly produce quality solutions for your customers.

We can take care of your system administration, which includes managing your server, making sure it has the correct DNS, making sure that the web server is running correctly, and that your information is backed up and safely stored.

When everything is working together properly, you can confidently run your business, while we take care of the behind the scenes maintenance and support structure.